Companies have brands and products have brands. But for whatever reason, many of us aren’t comfortable developing our own personal brand.
Why do you think that is? Maybe it’s because it feels forced. Or you don’t want to put yourself out on the line.
So, what does having a personal brand mean exactly? Your brand is so much more than how your business looks on your website. It is how you sound on a video, what your site says about you and your business, how you respond to a thread on a Facebook group, or how you respond when someone asks what you do. And if you are in direct sales and say you don’t control your brand, yes you do! You are your brand and your brand is you!
The reason people are going to want to join your team… is because of you.
The reason people are going to want to hire you… is because of you.
It’s not as hard as you think to find your brand voice. In my Fairy Training Workbook, I will guide you through some steps that will help you find your brand voice and find your inner fairy. Your brand voice will allow that inner fairy to flourish and you will then be able to sprinkle your message wherever you desire.
Don’t neglect to spend the necessary time thinking about and building your brand voice. Let’s look at a few reasons why your brand voice is important:
Branding promotes recognition. People tend to do business with fairy’s they know, like and trust. If your branding is consistent and recognizable, it will help people feel more apt to purchase your products or services.
Your unique brand helps set you apart from the competition. Today, it is critical to stand apart from the crowd. You no longer compete on a local stage, you now compete on a global level, with the vast growth of the internet.
Your brand helps you create clarity and stay focused. It is very easy to wander around bouncing from idea to idea with nothing to guide you… and it doesn’t take long to veer far away from your plans and goals. A clear brand strategy helps you stay focused on your mission and vision.
Defining your brand is a magical journey of business self-discovery. It can be difficult, time-consuming, and a few trolls under the bridge might make it all seem a little uncomfortable.
My Fairy Training Workbook was designed to help you develop your complex brand voice, whether you’re a solo-entrepreneur or a big brand, you should have a strategy for your brand voice. Your strategy will help you make a pertinent decision along the way to building your brand.
Get your Fairy Training Workbook today and find your inner fairy. And remember You are your brand, your brand is you!