THE IMPORTANCE OF VULNERABILITY IN SUCCESSFUL ENTREPRENEURS STORIES
We all have that one entrepreneur… the one that inspires us motivates us, and constantly reminds us ‘it’s possible.’ You soak in their story, and on the toughest days, it helps you persevere towards your goals.
When you read successful entrepreneurs stories, it’s easy to see commonalities. Struggle, failure, persistence. But there’s one common theme easily overlooked:: the willingness to be vulnerable.
It makes sense. If you stop to think about why you have that one entrepreneur who motivates you, even on the darkest days, you’ll realize it’s because you find them relatable.
Something in their story speaks to you on a deeper level than business. They’ve shared something personal and it resonates with you and your own past or personal experience.
It turns out most successful entrepreneurs stories have the same secret ingredient…
IT’S VULNERABILITY. THAT RAW, REAL, AUTHENTIC PART OF THEIR JOURNEY TO SUCCESS WHICH MAKES THEM RELATABLE.
It’s easy to hide ourselves in our business. We often bury our individuality behind our branding, website, and message. We fear the shame of judgment from others, even if it’s only a perception in our mind.
But the truth is, the more honesty and integrity we bring into our business, the more people are attracted to us. Even when we’re extremely successful.
Rather than resentment, people will identify and feel compassion when we share our personal story. It makes you more human, makes your success feel more achievable for someone who isn’t there yet.
Remember, they might be going through exactly what you went through.
I’ve experienced this first hand.
I used to feel scared to be vulnerable in my business, but after receiving coaching to work on it, I started to be my authentic self in my business.
And when I started sharing my story with women, I naturally attracted the type of person I dreamed of working with. I started attracting people I could serve with my fullest potential — Not just my technical skill, but also my personal story and relatability.
So, how can you make sure you become one of the great successful entrepreneur’s stories?
How can you be your authentic, raw, and vulnerable self in your business?
TELLING YOUR STORY IN YOUR BUSINESS: BRINGING VULNERABILITY TO THE TABLE
In order to start marrying your personal story with your technical skills, you can go through a series of steps.
IGNITE YOUR SUPERPOWERS
These are the amazing skills you’ve accumulated from walking your own path. Perhaps you’re deeply empathetic. Maybe you can always make people laugh.
These are the attributes that make you, you. They’re undeniably special to your personality… and you can use them to your advantage in your business.
They are your ‘unique selling points’ and ‘differentiators’ that will set you apart from your industry standard.
MARRY YOUR SUPERPOWERS WITH YOUR TECHNICAL SKILLS
You aren’t meant to be the best [insert your profession here] in the world. You’re meant to be the best version of yourself.
How can you bring your superpowers from step one into the equation of your business? How can you inject your unique personality into everything you do?
Not just your website, branding, or copy. I’m talking about how you interact with your clients, even during their process of working with you.
Think about how you can make your customer experience unlike any other entrepreneur’s who does what you do.
GET COMFORTABLE BEING A DREAM SOLUTION FOR YOUR DREAM CLIENTS
Those who have successful entrepreneurs stories have something else in common: they’re completely confident they’re the dream solution. And you can feel it — in every email, on every landing page, in every interaction.
Your messaging, social media posts, images, tone, systems… everything from the inside out must communicate your special superpowers and how you use them.
When you do this, you’ll attract clients who love you for your authentic self. They will want to work with you because of who you are… not just because of what you do. This is the magic cocktail for your success.
You don’t have to fly, jump higher than skyscrapers, or have superhuman strength. You have something special that is relatable to your dream client. There is something about you that makes you different than anyone else in your industry.
Use it. Get vulnerable. Get relatable. And start working with people who love your authentic self.
The connections you make will be transformative. For your clients… and for you.
Become one of the successful entrepreneur’s stories… use the power of vulnerability to your advantage.
an Authenticity Mindset + Online Business Coach. She helps women entrepreneurial spirits take the leap into successful and passion-driven online businesses.
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